Goodbye Elevator Speech

I recently spoke to a group of small business owners about the power of knowing your competitive advantage when marketing yourself and your organization.

It never seems to do, someone raised his hand and asked about the elevator speech. I'm here to tell you that if you are still using the space elevator speech, it's time for a change.

Granted, you still only 20-30 seconds to make a strong impression. However, they are bored to tears is not how to do it. Too often, elevator speech creates a well-known Charlie Brown effect. In other words, you are talking, and the other person is hearing, "WA-WA-WA-WA." There is nothing that is said to make you different from anyone else.

must remember that the best way to gain the confidence of other professionals to identify your similarities. Would you like to establish common ground. You can do this by thinking about his introduction to the three parts of the process.

First, a common problem that your customers face? For example, "A lot of people came up to me and said:" Bob, I can not seem to keep my office organized. "This is a common dilemma. unorganized people are always looking for help with this problem.

Second, you need to bridge the sentence. "And you know what? This is where we can help."
After most of your sentences, take a brief pause to make sure you have their attention. It also builds suspense.

Third, you'll need to solve the problem discussed in part one of your sentences. "Bob Squad come to your rescue by offering simple, affordable solutions for all your organizing needs.

Be sure to use your name when discussing the problem and the name of your business, you solve the problem. It helps to brand you and your organization in their memory.

By creating this common ground, people begin to listen and think about who they know may need your help. It also creates a very effective opening for someone to ask: "Really? How do you do ?"

When you hear the question from another person, you know you're on your way to the formation of a beautiful relationship. As you walk, they will remember who you are and what you do. You will not be one of those business cards that will be tossed aside when I come back to the office, because they can not remember to whom it belongs. You have made ​​a lasting impression.

Do not make the mistake of overpowering the conversation. Answer a brief question of express and interest in their organization. Do not go to the interview thinking, "What's in it for me?" Enter this relationship thinking, "I look forward to help that person grow their business." You'll find it much easier to network and it will result in a stronger referral base, because these contacts have grown to trust and like you. You've made ​​a friend.

Do you have tweaked their introduction and are ready to go out and meet others. Before you leave your home or office, be sure to practice in the mirror. How you look when you talk about your organization? Are you excited? Animated? When you are enthusiastic about what you do for a living, others will find it hard to get excited about it as well. Make sure your facial expressions and body language. Being comfortable with the words that you say and I know that there is little passion goes a long way. Be memorable. Be remembered.

elevator speech has gone the way of dinosaurs. Make room for more comprehensive introduction to his repertoire, and I know that when you are aware of what you apart from others, you'll always be able to create an interesting introduction.